Courses

Spring 2025

BUSINESS ANALYTICS

, 3 pts, E4650

BUSINESS ANALYTICS

This course focuses on how to identify, evaluate, and capture business analytic opportunities that create value. The course covers basic analytic methods alongside case studies on organizations that successfully deployed these techniques. The first part of the course is on using data to develop insights and predictive capabilities with machine learning techniques. The second part focuses on the use of A/B testing, causal inference, ethics, and optimization to support decision-making. 

Section Number
001
Call Number
14639
Day, Time & Location
MW 10:10AM-11:25AM
Instructor
Adam N Elmachtoub