Nicholas is part of the Product Innovations Team at Samsung; where he leads research and consumer insight initiatives, translating them into breakthrough concepts as part of Samsung's future product roadmap. Passionate about coming up with the next big thing that will change the way people do things, he often has to engage teams cross-regionally and cross-functionally, using the design thinking process to turn dreams into reality. Some of his past experiences include starting Tribesports (a London-based startup social network for sportspeople) on his own in Asia, as well as strategy consulting at Dell, Taipei. Nicholas holds a MS in Operations Research from Columbia University and earned his BEng in Mechanical Engineering from the National University of Singapore. An avid triathlete, Nicholas is a multiple ironman finisher and more recently mountain adventures.