Anthony Effik

Adjunct Assistant Professor
Adjuncts
318 S. W. Mudd Building
+1 212-854-2987
+1 212-854-8103

Tony Effik is the global lead of the media & connections department at R/GA, a firm focused on developing products, services, and communications for some of the world’s leading brands. His focus at R/GA is to help brands better connect with markets.  Media markets have become like financial markets, so over the last four years his focus has been on using information science to differentiate and drive growth in the new world of automated media markets. This work has centered on innovations in media automation and algorithmic matchmaking, as well as budget optimization. Tony is a regular contributor to the business press, including the Wall Street Journal, Fortune, Wired, New York Times, AdAge, AdWeek, and many others, as well as being a speaker at industry events and a judge at industry awards. He has a degree in psychology, and is a postgraduate of the UK’s Chartered Institute of Marketing.


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