DROMB8111 Analytics for Business Research (1.5)
With the ability to collect new types of data and the explosion of the amount of data available, analytics has become a key element of competitive advantage for organizations across all sectors. Analytics is concerned with exploiting data to gain a better understanding about the business environment one faces, and from there, design an action plan. The objective of the course is to study the process of going from data to decisions. In particular, the course is not context specific and will focus on a host of applications where analytics have been successfully applied to gain a competitive edge. The industries we will cover include financial services, retail, online search and advertising, supply chain management, recommendation systems and healthcare management. While analyzing specific companies, we will attempt to understand how analytics has provided them with a competitive edge and study some of the tools underlying their success.
The course is organized around cases, lectures, experiential activities, and guest speakers from industry. The intended audience for this course is fairly broad. In your professional careers, you will be involved with analytics in various ways. If you are planning to engage in a consulting career, you are likely to be implementing such tools. If you are managing a business, you will probably be a customer of analytics-based solutions as you will be faced with opportunities to capitalize on data you are collecting. If you are planning to invest in early ventures, more and more of those are analytics-based, and you will need to understand how such companies create value.
This course was formerly known as Analytics for Competitive Advantage.